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Aparté full branding
Overview
Delivering a soothing skin-care and a trip into gentleness.
Aparté is a beauty SPA specialized in the skin-care based in Lisboa, Portugal. Salma is the ambassador of this brand. She is known for being an expert in her domain.
From Toulouse to Lisboa-while passing by Casablanca and Manchester- Salma has gained a big experience in her domain.
She knows how stressful for the body and the mind is the world of today and wants her salon to be a break from it.
From Toulouse to Lisboa-while passing by Casablanca and Manchester- Salma has gained a big experience in her domain.
She knows how stressful for the body and the mind is the world of today and wants her salon to be a break from it.
Client
Salma
Services
Visual Identity
Logo
Social media branding
Client request
Aparté is a beauty SPA specialized in the skin-care based in Lisboa, Portugal. Salma is the ambassador of this brand. She is known for being an expert in her domain.
From Toulouse to Lisboa-while passing by Casablanca and Manchester- Salma has gained a big experience in her domain.
She knows how stressful for the body and the mind is the world of today and wants her salon to be a break from it.
From Toulouse to Lisboa-while passing by Casablanca and Manchester- Salma has gained a big experience in her domain.
She knows how stressful for the body and the mind is the world of today and wants her salon to be a break from it.
BRAND VOICE PILLARS:
GIRLY
WARM
ATTENTIONATE
GENTLE
Primary logo
Logo mark
Color palette:
The color palette is a set of different colors that give life to your brand.
These colors are chosen to align with the brand's values, message and overall aesthetic, and are used consistently across all materials.
These colors are chosen to align with the brand's values, message and overall aesthetic, and are used consistently across all materials.
Pale taupe
Hex : #B5907B
RGB : 181, 144, 123
CMYK : C:0 M:21 Y:32 K:29
Egg shell
Hex : #F3EADD
RGB : 243, 234, 221
CMYK : C:0 M:4 Y:9 K:5
Isabelline
Hex : #F5F3EF
RGB : 245, 243, 239
CMYK : C:0 M:1 Y:3 K:4
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Client testimonial
“ & More® Studio helped me build and expand my vision for a beauty salon with relevant design choices and references. We are so proud of everything we created together”
Salma Idrissi
Apart(é) founder
Apart(é) founder
& More* Method
/ Brand naming
A name that symbolizes the essence of Salma’s care.
Aparté is derived from the french word often used in theatre. It signifies a discrete and secret reunion between two persons or a group of people. We took inspiration from this and wanted to create the feeling of a privileged moment shared away from the tumults of the world.
